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Thinque Funky: Upgrade Your Thinking
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Forethought

This manifesto is based on a true story. It is a tete-a-tete between your head and mine.


It is based on my idea rants, neophilia and version of thinking, which are the conduits for ideas, insights, and realisations that have come before. It is a combination of collected wisdoms of old, and breakthrough ideas of new -  blended together in a thought exchange.


This manifesto is my attempt at codifying, synthesising, and connecting the diverse thoughts which are shaping our world.


It emerged from my subjective thinking on the world, the models with which I deconstruct trends and business affairs, my moleskine diary musings in airports and cafes, my electronic note entries from the lotus position, my idea jolts from the cross-trainer at the Darlinghurst gym in Sydney, the paper napkin scribbles in my lounge chair, and blurry memories of red-wine stained conversations with friends, family, strangers, colleagues and peers.


It is designed for you.


The engineering of this manifesto was conceived to help you make sense of the whacky world we are living in. It is your antidote to apathy, complacency and cynicism. It is designed to jolt you out of your comfort zone, and challenge your status quo, extend your awareness from your local supermarket to the idea bazaars of Bangkok, Bangalore, and Buenos Aires to the moorish innovation of Marrakesh, Mumbai, and Muscat. While the middle of the world is where you live, I want this guide to be equally applicable and navigable to you whether you live in Jalalabad or Jukkasjarvi, Manhattan or Missoula.


This manifesto’s purpose is to make you think in new ways, to notice the nuances, to focus on the fabric of a changing world, and to contribute your own ideas in doodles, scribbles, and brain dumps throughout the book.


Do not preserve it in its fresh format. The books that I am the most closely attached to are those that have been my travel companions, who have lent their pages to support the musings of my pen, whose edges have been quickly folded to dog-ear an insightful quote. They have been artistically stained with the timeless trademark of a single origin espresso-cup,  lovingly served as a makeshift pillow for my head on my journey across an international border, or brusquely used as a wake-up whack on the side of my head by an endearing friend or brother.


Make this manifesto worth so much more than the total of typefaces on the page. Decide what idea dance you choose to engage in with this partner. Do you wish to be swung around, to let yourself passively enjoy the coordinated moves, vibes and sidesteps, or do you prefer to step forward with Latino passion, and build a charged chemistry which challenges the manifesto as much as it challenges you?


Your move.


This manifesto revolves around the central tenet that the world you have created your own world and it is a result of the version of thinking that you have operated on so far. Unfortunately this thinking may have also produced problems that cannot be solved with the same version of thinking software that created it. To evolve, it is critical that you upgrade your thinking.


At the core of manifesto sits the Thinque Funky Model. This evolutionary metaphor maps and compares three primary versions of thinking with the zeitgeists represented by a 1.0, 2.0, and 3.0 world. In this sense, our metaphor is a leap that unites two worlds (or three versions as it were), with the objective of indicating paradigm shifts in global thought patterns - what this means for your life, organisation and business, and secondly how to rewire your brain to deal effectively with change. Change does not care whether you can’t be bothered, don’t care, or don’t believe in it. It is independent-minded and happens whether you like it or not. True story.


Metaphors instruct and expand how we think about particular phenomena. Just as a ‘melting-pot’ is the most common description for multicultural societies like America or the UK, it also limits our understanding by suggesting multiculturalism is a messy soup with ingredients that may or may not work together. In this way, I would like to suggest that you think of the Thinque Funky Model as a Global Positioning System (GPS), which on a tri-angulation basis gives you an accurate description of your current location in relation to landmarks around you. Similarly it provides you with flexible guiding principles assisting you in navigating a path to your destination, a path that is mapped through elevated satellite thinking. The landmarks it describes are landmark versions of thought that have dominated a particular era - 1.0 the past, 2.0 the present, and 3.0 the future.


‘Memorandum: one cannot describe reality; only give metaphors that indicate             it. All human modes of description (photographic, mathematical, and literary)     are metaphorical. Even the most precise scientific description of an object or movement is a tissue of metaphors’ - John Fowles


This manifesto is filled with these tissues of metaphors because of the centrality that the Thinque Funky Model occupies. My philosophical stance is that of the optimistic model seeker - a person who doesn’t believe that there is a right answer, just the best answer available right now. In this sense the model is in constant beta-mode, and always under development. I presume that all models are fallible, including this one.  This does not mean that it should be rejected. Until it is eclipsed by a better option, the best present model should govern, and this model invites you to use its framework to guide your thinking about now and the future. As with all things evolutionary and change focussed, this model is more fuzzy evolutionary than divisional.


The book is fractal. It is equally applicable to your individual business brains as it is to your company’s business brains.


It follows the mantra of Dieter Rams, that:


Good design is innovative

Gives a product utility

Is aesthetic

Makes a product easy to understand

Is unobtrusive

Is honest

Is long-lived

Is consistent down to smallest detail

Protects the environment

Good design is as little design as possible.


I would like to add though that this manifesto should leave you feeling comfortably disturbed - a measure of good design in the 21st century.


My wish is that this manifesto will give you some new thought credits, and encourage you to upgrade your thinking from 1.0 and 2.0 to 3.0. I hope you allow me to be navigational companion as you start on your journey toward thinking 3.0.


I encourage you to be an early adopter and buy it now.


Anders Sorman-Nilsson